9 out of 10 people I asked have heard the story of a rape inflicted on a teenager by a drunken boar. The news has spread like wildfire throughout the Internet within a few months. You can find more on this story in the article by Krzysztof Nienałtowski. I also recommend a very interesting piece on preparation of press information by PR companies for distribution through social media.

Michal Wolniak
creative director, Heureka
michal.wolniak@heureka.pl

There is nothing that can prevent you believing the stories of Russian fishermen, who, for the lack of fish, ate an alien, or the courageous deeds of Henryk Batuta, or a drunken wild boar raping teenagers or the hypothesis of an American physicist Alan Sokal relating quantum gravitation to feminism. If you have been exposed to one of the above stories and to top it off you believed it, it does not necessarily mean that you should doubt your intelligence or the ability to tell the truth apart from a lie. You simply have been nicely duped. Meaning you fell victim to mystification or hoaxing.

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Here is a presentation of a review of material to help with decisions on what actions can be taken so that users of a www service themselves recommend it to others. It can be used by the marketer as a checklist for preparation of online activities or for their evaluation. The goal of this material is the grouping of the most frequent practices. Although they may seem obvious, not many can take credit for their intensive and successful application. Each of the solutions presented is illustrated with a link to a specific article or case.

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On the 23rd of May, 2006, an American agency, Shift Communications, has published a new template for press information. The new form was supposed to adhere to the contemporary trends in development of distribution of information on the Internet and allow for easier utilization of news information by social media. Is it practical to implement the solutions proposed as part of the social media press release in Polish Internet PR?

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