9 out of 10 people I asked have heard the story of a rape inflicted on a teenager by a drunken boar. The news has spread like wildfire throughout the Internet within a few months. You can find more on this story in the article by Krzysztof Nienałtowski. I also recommend a very interesting piece on preparation of press information by PR companies for distribution through social media.

Michal Wolniak
creative director, Heureka
michal.wolniak@heureka.pl

Fantastic news! Is there a universal recipe for a good viral? This month we will try to suggest how to make a viral bomb.

We had “no-driving day,” “no-smoking day,” and Marcin Wilkowski this time writes an article on “No-shopping day”… Is that possible at all? Read our bulletin to find out.

Michal Wolniak
creative director, Heureka
michal.wolniak@heureka.pl

Think-a-Head has been present in the market for over a year. We try to make the formula of our publications more modern, we hope that these changes you will consider as positive. Today we send you a special edition, comprising only case studies. If you want to find out how within a week, not spending a penny, achieve the scope of 167 GRP, how a small Warsaw company can attract more people in a three-month interaction than Google in similar actions in the whole Europe, how to implement a social company that would, apart from an outstanding result, increase the structures of the organization by a quarter, how to make our customers spread information about our products thanks to web 2.0 media - please, read our bulletin.

Michal Wolniak
creative director, Heureka
michal.wolniak@heureka.pl

This is the 12th, birthday edition of Think-a-Head. During the last year we have announced the death of advertising, prophesied mass reductions in the creative departments, we have showed how to make marketing campaigns for free. I would like to thank the whole Heureka team who have put so much effort into preparing knowledge of highest quality and its editor, Paweł Giertler - thanks to his work the essential quality of the texts is so exquisite.

I would also like to thank our readers, because it is thanks to you as well that our bulletin keeps developing. And it is developing perfectly: the best proof is that in this newest edition it is difficult for me to choose an article of special interest for the introduction because all the texts are extremely interesting. So, I recommend reading all of them.

Michal Wolniak
publisher of Think-a-Head, creative director of Heureka
michal.wolniak@heureka.pl