Here is a presentation of a review of material to help with decisions on what actions can be taken so that users of a www service themselves recommend it to others. It can be used by the marketer as a checklist for preparation of online activities or for their evaluation. The goal of this material is the grouping of the most frequent practices. Although they may seem obvious, not many can take credit for their intensive and successful application. Each of the solutions presented is illustrated with a link to a specific article or case.

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On the 23rd of May, 2006, an American agency, Shift Communications, has published a new template for press information. The new form was supposed to adhere to the contemporary trends in development of distribution of information on the Internet and allow for easier utilization of news information by social media. Is it practical to implement the solutions proposed as part of the social media press release in Polish Internet PR?

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It seems that advertisements are omnipresent. Despite this fact one can create a message that is distinctive against the others. Let use introduce some of the most interesting marketing ideas of 2006.

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Viral marketing Has fund its place in the minds of employees of the advertising trade. It is not new that media houses include this kind of communication (or kind of distribution) in their offers. More and more rarely do customers ask in the meetings what exactly viral marketing is and what it does and advertising agencies enter this area more and more eagerly and suggest campaigns using the tools of viral marketing.

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