Ambient media - ambitious examples

Published: by Paweł Gielter

In Poland most often the notion ambient is mistaken for guerrilla marketing or adverts in schools, toilets or on various means of transport. The very placing the advert in an unusual place does not indicate that we are dealing with, so to say, ambitious ambient use of space.

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Tags: advertainment, case study, creativity, #3, ambient media
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2006 This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License. 2006 Think-a-Head - bulettin of marketing innovations - WOM, buzz marketing, viral, web 2.0, case study, marketing research. Think-a-Head is a monthly newsletter devoted to non-standard thinking in marketing and the most important global trends in the industry. The newsletter is based on a database created by Heureka employees and expanded systematically, containing information on marketing innovations and breakthrough, unconventional ideas.

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