Can we really say that? Or, maybe, “gossip is also an ad”? Skillfully used, controlled gossip can be an invaluable element of an advertising campaign.

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Contemporarily used methods of planning a marketing strategy stop performing well. Traditional creating, even of the best kind, works sometimes, and sometimes it fails terribly. Why are time-tested patterns perfected through decades going out of date?

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Day-to-day flood of irrelevant content possible thanks to refined techniques of information distribution can give an average media receiver communication paralysis. How, in this situation, are the authors of public relations releases doing to interest the receiver?

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Who does not remember Sesame Street - every episode of the program that taught children the basics of English was sponsored by a letter and a number. In times where consumers want to escape traditional advertising, marketers look for new ways of getting their message across. One of them is product placement. That is why in near future every episode of the funny Sesame Street series may be sponsored by the letter A as in Adidas and the number 50 as in 50 Cent.

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