There is nothing that can prevent you believing the stories of Russian fishermen, who, for the lack of fish, ate an alien, or the courageous deeds of Henryk Batuta, or a drunken wild boar raping teenagers or the hypothesis of an American physicist Alan Sokal relating quantum gravitation to feminism. If you have been exposed to one of the above stories and to top it off you believed it, it does not necessarily mean that you should doubt your intelligence or the ability to tell the truth apart from a lie. You simply have been nicely duped. Meaning you fell victim to mystification or hoaxing.

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Here is a presentation of a review of material to help with decisions on what actions can be taken so that users of a www service themselves recommend it to others. It can be used by the marketer as a checklist for preparation of online activities or for their evaluation. The goal of this material is the grouping of the most frequent practices. Although they may seem obvious, not many can take credit for their intensive and successful application. Each of the solutions presented is illustrated with a link to a specific article or case.

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Product:
Marathon is a yearly social action organized by Amnesty International that involves hand writing of letters in defense of people imprisoned for their opinions. Marathon comprises hand writing of letters (for 24 hours) to defend the victims of documented cases of violation of human rights. Amnesty’s letters are effective – also those addressed to the most contained and bloody regimes. The improvement of the situation of the people in whose defense the letters are written is noted in one in three/two cases. Also such countries as China and Iran bend to this huge pressure.

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Product:

WIT – a college specializing in IT studies; the second edition of a contest for potential students.

Objective:

To build the image of the college in the media. To popularize the knowledge about web and IT. To make youth interested in the educational offer of the college.

Task:

To design the second edition of the contest “First Hacker of Poland” for youth interested in IT studies.

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