Day-to-day flood of irrelevant content possible thanks to refined techniques of information distribution can give an average media receiver communication paralysis. How, in this situation, are the authors of public relations releases doing to interest the receiver?
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To find the reader again
Published: by Marcin Wilkowski
Tags: media, strategies, blog, virtual communities, web 2.0, word of mouth, buzz marketing, press, #9, promotion through contents
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New issue #15:
Read between the lines
Published: by Paweł Gielter
The marketing strategy of The Economist, the most popular opinion-forming weekly in the world nowadays, is an excellent example of how one can benefit giving up the achievement of short-term (sales) aims for the long-term creation of the image not so much of the brand as of the reader themselves.
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Tags: case study, media, strategies, #5, press
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New issue #15:
