There is nothing that can prevent you believing the stories of Russian fishermen, who, for the lack of fish, ate an alien, or the courageous deeds of Henryk Batuta, or a drunken wild boar raping teenagers or the hypothesis of an American physicist Alan Sokal relating quantum gravitation to feminism. If you have been exposed to one of the above stories and to top it off you believed it, it does not necessarily mean that you should doubt your intelligence or the ability to tell the truth apart from a lie. You simply have been nicely duped. Meaning you fell victim to mystification or hoaxing.

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In today’s dynamic times marketing has great deal of trouble reaching the young consumer. More and more difficult it becomes when we want to reach a specific group, e.g. the community of young people with good Internet knowledge (heavy users). This community as a principle rejects advertising message that is directed to them via traditional channels. They rarely watch TV and thanks to their peculiar technical skills they block advertising messages in their natural environment - the Internet. How to avoid this? How to attract the young?

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A good website address is for a company what a good location of an office in the city centre. An attractive name can be an object of speculation or actions that or on the verge of law. By speculating the domain only those can win who can foresee the coming trends or those who risk conflict with the law.

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