Product:

Flora pro.activ brand, the property of the Unilever concern reveals a relatively new category of pro-health products in our market. These are margarine and probiotic yoghurt drink. Flora pro.activ products are for people wanting to decrease the “bad” cholesterol level. From October 2005 to May 2006 Gazeta Wyborcza published parts of Health Encyclopedia on a weekly basis. Flora pro.activ provided patronage for the Healthy Lifestyle section. Heureka, advertising agency responsible for this brand’s strategy and creation, prepared a series of non-standard forms of press adverts.

Read the full article, comment it and send to a friend »

Contemporarily used methods of planning a marketing strategy stop performing well. Traditional creating, even of the best kind, works sometimes, and sometimes it fails terribly. Why are time-tested patterns perfected through decades going out of date?

Read the full article, comment it and send to a friend »

Day-to-day flood of irrelevant content possible thanks to refined techniques of information distribution can give an average media receiver communication paralysis. How, in this situation, are the authors of public relations releases doing to interest the receiver?

Read the full article, comment it and send to a friend »