Think-a-Head has been present in the market for over a year. We try to make the formula of our publications more modern, we hope that these changes you will consider as positive. Today we send you a special edition, comprising only case studies. If you want to find out how within a week, not spending a penny, achieve the scope of 167 GRP, how a small Warsaw company can attract more people in a three-month interaction than Google in similar actions in the whole Europe, how to implement a social company that would, apart from an outstanding result, increase the structures of the organization by a quarter, how to make our customers spread information about our products thanks to web 2.0 media - please, read our bulletin.
Michal Wolniak
creative director, Heureka
michal.wolniak@heureka.pl
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Marathon is a yearly social action organized by Amnesty International that involves hand writing of letters in defense of people imprisoned for their opinions. Marathon comprises hand writing of letters (for 24 hours) to defend the victims of documented cases of violation of human rights. Amnesty’s letters are effective – also those addressed to the most contained and bloody regimes. The improvement of the situation of the people in whose defense the letters are written is noted in one in three/two cases. Also such countries as China and Iran bend to this huge pressure.
Flora pro.activ brand, the property of the Unilever concern reveals a relatively new category of pro-health products in our market. These are margarine and probiotic yoghurt drink. Flora pro.activ products are for people wanting to decrease the “bad” cholesterol level. From October 2005 to May 2006 Gazeta Wyborcza published parts of Health Encyclopedia on a weekly basis. Flora pro.activ provided patronage for the Healthy Lifestyle section. Heureka, advertising agency responsible for this brand’s strategy and creation, prepared a series of non-standard forms of press adverts.
