There is nothing that can prevent you believing the stories of Russian fishermen, who, for the lack of fish, ate an alien, or the courageous deeds of Henryk Batuta, or a drunken wild boar raping teenagers or the hypothesis of an American physicist Alan Sokal relating quantum gravitation to feminism. If you have been exposed to one of the above stories and to top it off you believed it, it does not necessarily mean that you should doubt your intelligence or the ability to tell the truth apart from a lie. You simply have been nicely duped. Meaning you fell victim to mystification or hoaxing.

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Traditional „old” media look somewhat worn-out. Bombarded with advertising messages, bored consumers do not wish to see ads on TV, do not listen to them on the radio. More than 80% of TV viewers thinks that TV ads are offensive, 51% consider TV commercials irritating, 23% think the same of radio ads. Apart from the quantity or low quality of the very advertising message, for this status quo we can blame media that remain big-headed because of possessing the 4th power do not see the essential social changes and do not try to follow them.

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We pay licence fee for having a telly. Luckily, we don’t need TV to watch footages from the Internet. Till now TV-watchers have been doomed to telemetric dictatorship. Some, scant but theoretically relevant group, “imposed” their preferences on everyone, who, having no other way to go, watched programs chosen by those “dictators.” Television “overslept” its chance of using the “on demand” mechanism. It seems that TV will lose with the Internet, which offers everyone the possibility of… choice.

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Perhaps bad times came for creatives. When there is a time of mass redundancies there is a heat among the ones being made redundant. The escalation of negative emotions often lead to protests and riots. It is scary to think what will happen when unemployed copywriters and art directors hit the streets, one thing is sure - they will have lots of ideas how to demonstrate their disgruntlement.

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