This is the 12th, birthday edition of Think-a-Head. During the last year we have announced the death of advertising, prophesied mass reductions in the creative departments, we have showed how to make marketing campaigns for free. I would like to thank the whole Heureka team who have put so much effort into preparing knowledge of highest quality and its editor, Paweł Giertler - thanks to his work the essential quality of the texts is so exquisite.

I would also like to thank our readers, because it is thanks to you as well that our bulletin keeps developing. And it is developing perfectly: the best proof is that in this newest edition it is difficult for me to choose an article of special interest for the introduction because all the texts are extremely interesting. So, I recommend reading all of them.

Michal Wolniak
publisher of Think-a-Head, creative director of Heureka
michal.wolniak@heureka.pl

We live in the era of information and knowledge. People learn more and faster. A few years back to get a job you just had to be able to read and write, and this was not always necessary. Today market requires much more from potential candidates.

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An election campaign is a time when politicians remind themselves of electors and at any price they try to reach them with their advertising message. The perspective of the last local government election caused the fact that many politicians could be found on the Internet and tried to use the tools that it medium gives them. It concerned mainly blogs.

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Advertisement is no longer desired, and even, let’s put it straight, is unwanted. Despite this fact, it attacks us fiercely from everywhere. It does not give us any possibility to acquire its contents, there’s simply too much coming through all communication channels. Most insolent is TV advertising. It enters our houses, disturbs programs that we are watching. It seems that it is programs that disrupt commercials and not vice versa.

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