Dear Subscribers!

Published: by Michał Wolniak

9 out of 10 people I asked have heard the story of a rape inflicted on a teenager by a drunken boar. The news has spread like wildfire throughout the Internet within a few months. You can find more on this story in the article by Krzysztof Nienałtowski. I also recommend a very interesting piece on preparation of press information by PR companies for distribution through social media.

Michal Wolniak
creative director, Heureka
michal.wolniak@heureka.pl

Tags: introduction, #15
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New issue #15:

Dear Subscribers!

We are going to blow smoke because you like the boloney

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2006 This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License. 2006 Think-a-Head - bulettin of marketing innovations - WOM, buzz marketing, viral, web 2.0, case study, marketing research. Think-a-Head is a monthly newsletter devoted to non-standard thinking in marketing and the most important global trends in the industry. The newsletter is based on a database created by Heureka employees and expanded systematically, containing information on marketing innovations and breakthrough, unconventional ideas.

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