Fantastic news! Is there a universal recipe for a good viral? This month we will try to suggest how to make a viral bomb.

We had “no-driving day,” “no-smoking day,” and Marcin Wilkowski this time writes an article on “No-shopping day”… Is that possible at all? Read our bulletin to find out.

Michal Wolniak
creative director, Heureka
michal.wolniak@heureka.pl

It seems that advertisements are omnipresent. Despite this fact one can create a message that is distinctive against the others. Let use introduce some of the most interesting marketing ideas of 2006.

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Viral marketing Has fund its place in the minds of employees of the advertising trade. It is not new that media houses include this kind of communication (or kind of distribution) in their offers. More and more rarely do customers ask in the meetings what exactly viral marketing is and what it does and advertising agencies enter this area more and more eagerly and suggest campaigns using the tools of viral marketing.

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Web 2.0 is the use of the special features of the Internet, and not its contents. It is an adjustment to the specificity of online communication and the actions of clicking users and not the tools that are made available. Web 2.0 is not selected services. Web 2.0 is the Internet tamed as a medium!

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